HARD ROCK INTERNATIONAL GLOBAL REFRESH

COMMERCIAL

Role: Creative Director, Producer

Hard Rock reached out to me to create a suite of looped graphics that would refresh the content currently running in their global properties (Hard Rock Hotel, Hard Rock Cafe). Utilizing a medley of visual styles and techniques, I designed and directed 6 full themes consisting of clips that could be played on random and loop seamlessly.

CREDITS

CREATIVE DIRECTOR: Mike Burakoff

CELL ANIMATION: Benjy Brooke

ROTOSCOPE ANIMATION: Jaime Restrepo

3D PAPER LOGO: Warm & Fuzzy

ROCK MORPHS & VFX ASSIST: Jamie Dutcher

FERRO FLUID: Hallie Cooper Novack & Steven Breckon

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